By Monica Nashon
Students at Maseno University have embraced a Fanta activation that gave them an opportunity to showcase their talents while exploring new opportunities in content creation.
The activation, held as part of Fanta’s “Sikizia Utamu” campaign, brought together students, content creators and entertainment personalities on the university campus.
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Maseno University entertainment student leader and Maseno Events CEO Arafat Imenta said students had responded positively to the activation, which created an opportunity for them to interact with the brand while promoting their talents.
Fanta Influence Manager Sharon Rose Manyaro said the company had launched a user-generated content (UGC) challenge targeting students, upcoming content creators and other people interested in producing digital content.
She encouraged participants to register through the campaign website, create videos and share them on their social media platforms.
According to Manyaro, participants can submit as many videos as they wish, with rewards determined by the cumulative views generated by their content.
The challenge runs from September 1 to October 31 and offers rewards to both individual participants and groups.
Content creators Nasieku and Ronoo described the Maseno launch as successful, citing the strong student turnout. They encouraged students to register and use the challenge to showcase their creativity, noting that some participants had already won prizes.
Content creator Victor Omondi said Fanta had helped give young people exposure while providing a platform to nurture their talents.
He urged content creators at Maseno to continue developing their skills and remain committed to their craft.
“Tumesikizia utamu,” Omondi said.
Tessy, a Maseno University student, said she was pleased to participate in the activation and that the opportunity had encouraged her to continue nurturing her talent.
Students were encouraged to participate in the UGC challenge and use their creativity to compete for the available rewards.
