By KPC Sports Reporter
Samburu County will host the 37th edition of the Rhino Charge later this month, bringing together competitors, conservationists, sponsors, and adventure enthusiasts for one of Kenya’s most celebrated conservation fundraising events.
Ahead of the event, Kenya Breweries Limited (KBL), through its premium heritage beer brand White Cap Lager, has announced a KES 2.3 million sponsorship to support this year’s edition, reaffirming private sector commitment to environmental conservation and the protection of Kenya’s critical ecosystems and water towers.
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Organized by Rhino Ark Charitable Trust, the Rhino Charge has raised more than KES 2.7 billion since its inception in 1989 to support conservation initiatives across key ecosystems including Aberdare Range, Mount Kenya, Mau Forest Complex and Kakamega Forest.
Speaking during the sponsorship announcement, KBL Senior Brand Manager Rediet Yigezu said White Cap’s continued partnership with the Rhino Charge reflects the brand’s alignment with conservation, sustainability and responsible outdoor adventure.
“White Cap views the Rhino Charge not just as a thrilling motorsport challenge, but as a vital platform for environmental stewardship. Through this sponsorship, we are proud to contribute towards the protection of Kenya’s natural heritage and support conservation efforts that directly impact communities and ecosystems across the country,” she said.
Beyond supporting the main event, White Cap Lager will also sponsor four competing teams taking part in this year’s challenge: Geco Chargers, Bush Babes, Charging Hippos and EV Explorers.
“Beyond supporting the event itself, we are especially proud to stand behind teams such as Geco Chargers, Bush Babes, Charging Hippos and EV Explorers, who truly embody the adventurous spirit, resilience and conservation purpose of the Rhino Charge. Their participation reflects the growing passion among Kenyans to actively contribute towards protecting our environment while showcasing teamwork and innovation in one of the toughest motorsport challenges in the country,” added Yigezu.
This year’s edition has attracted a full field of 65 competition vehicles, including seven new entrants, highlighting the growing appeal of the event among a new generation of conservation champions.
The 2026 Rhino Charge will unfold against Samburu County’s rugged semi-arid terrain and rich cultural heritage under the theme “Adventure, Community, Conservation.”
Among Rhino Ark’s recent milestones are the completion of a 32-kilometre electric fence along the northern boundary of South Western Mau Forest, continued fencing progress around Mount Kenya and Kakamega Forest, and the establishment of an Endowment Fund aimed at securing sustainable long-term financing for conservation work.
Activities will begin with vehicle scrutineering on May 29, followed by the main competition on May 30 before concluding on May 31.
