The Media Council of Kenya (MCK) has reaffirmed its commitment to ethical and professional journalism as the industry rolls out the revised Code of Conduct for Media Practice.
Speaking during a retooling exercise in Kwale County, MCK Mombasa Regional Coordinator Maureen Mudi described the Code as the backbone of credible journalism in an increasingly fast-paced digital landscape.
She urged journalists to join professional networks and obtain MCK accreditation to enhance opportunities and uphold industry standards.
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“The digital world is moving faster than most newsrooms can keep up. Our role at MCK is to ensure no journalist is left behind, and that every practitioner has the tools, skills and ethical grounding to succeed,” Mudi said.
She also called for greater focus on development-oriented reporting, particularly in mariculture and aquaculture, noting the media’s critical role in advancing the Coast’s blue economy.
Kwale County Commissioner David Rotich challenged journalists to embrace digital transformation without compromising credibility.
“People still trust mainstream media over social media. Journalists must adapt, remain patriotic, and continue serving as a truthful voice that highlights innovation and national development,” he said.
Matuga Sub-County Commissioner Frida Kawira commended journalists for maintaining professionalism, saying high standards are key to sustaining public trust.
Kwale Press Club Chair Lawrence Ng’ang’a urged media practitioners to explore digital monetisation strategies, including online platforms and niche content, amid shrinking traditional revenues.
The forum concluded with a renewed commitment to strengthen collaboration, improve access to information, and bridge the gap between official data and grassroots realities—positioning the media as a vital partner in accountability and development.
— Story and photos courtesy of the Media Council of Kenya (MCK).
