By KPC Sports Correspondent
Azam Media Group has officially acquired the broadcasting rights for the FIFA World Cup 2026™, marking a significant milestone in its expansion as a leading sports broadcaster in Kenya and across the region.
The announcement was made during a press conference in Nairobi by Country Head Mr. Ravi Kumar, who emphasized the company’s commitment to delivering premium sports entertainment.
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“We are proud to bring the FIFA World Cup 2026™ closer to millions of viewers. Football is the world’s game, and at Azam TV, we remain committed to ensuring fans enjoy premium sporting content at affordable rates,” he said.
Azam TV will broadcast all 104 matches live in HD, ensuring fans do not miss a single moment from the opening match to the final.
Viewers will be able to access the tournament from as low as Ksh 950, with decoder kits available nationwide.
The coverage will feature expert analysis and commentary, including insights from former Kenya international coach Anthony ‘Modo’ Kimani and veteran sports journalist Bernard Otieno.
With two dedicated channels throughout the competition, Azam Media promises unmatched coverage and production quality.
Mr. Kumar described the acquisition as a landmark achievement for both the company and football fans.
“This is a major milestone for Azam Media Group and for sports lovers across Africa. We are investing in bringing the world’s biggest sporting events closer to our audiences,” he noted.
By securing the FIFA World Cup 2026™ rights, Azam Media Group continues to strengthen its position as a premier sports broadcaster, reaffirming its mission to make world-class entertainment accessible to households across Kenya and beyond.
