By KPC Sports Reporter All is set for the 2026 WRC Safari Rally as Kenya Breweries Limited (KBL), through its premium beer brand White Cap, confirms a Ksh45 million sponsorship towards this year’s global motorsport spectacle. The sixth edition of the Safari Rally since its return to the World Rally Championship calendar will take place […]

By KPC Sports Reporter Kenya Breweries Limited (KBL) has reaffirmed its long-term commitment to sports development, underscoring its focus on elevating the global profile of Kenyan sporting events while enhancing the overall fan experience. Speaking at Karen Country Club during the just-concluded Magical Kenya Open, KBL Managing Director Andrew Kilonzo said the company’s involvement in […]

By KPC Sports Reporter Kenya Breweries Limited (KBL), through its premium whisky brand Johnnie Walker, has committed KES 68 million towards the 2026 Magical Kenya Open, reinforcing a long-standing partnership with one of Africa’s most prestigious golf tournaments. The sponsorship comprises KES 12 million in direct cash support and KES 56 million in strategic in-kind […]

By KPC Sports Reporter Kenya Breweries Limited (KBL), through its flagship brand Tusker, has committed Ksh 40 million towards the sponsorship of the HSBC SVNS 2 Nairobi. This is a major boost to Kenya’s preparations to host a World Rugby Sevens event for the first time. The tournament will be held on February 14–15, 2026 […]