By KPC Reporter
Kenya has renewed its commitment to combating tobacco and nicotine addiction, particularly among young people, as the country joined the rest of the world in marking World No Tobacco Day 2026.
Public Health and Professional Standards Principal Secretary Mary Muthoni Muriuki warned that tobacco and emerging nicotine products continue to pose a major public health threat, with tobacco use contributing to an estimated 12,000 deaths every year in Kenya.
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In a statement issued to mark the annual observance, held under the theme “Unmasking the Appeal – Countering Nicotine and Tobacco Addiction,” the PS expressed concern over the growing popularity of nicotine products among young people.
“Tobacco and nicotine products continue to pose a serious public health threat, particularly among young people who are increasingly targeted through flavored products, attractive packaging, and misleading marketing,” she said.
Muthoni noted that while Kenya has made significant progress in reducing tobacco use, the rise of new nicotine products such as vapes, e-cigarettes and nicotine pouches presents fresh challenges that require stronger regulation and public awareness.
“Emerging nicotine products such as vapes, e-cigarettes, and nicotine pouches present new challenges that require stronger action and vigilance,” she said.
The PS highlighted a range of measures the government has implemented to curb tobacco use, including the Tobacco Control Act of 2007, smoke-free public spaces, graphic health warnings on tobacco products, advertising restrictions, increased taxation, public education campaigns and the tobacco-free farms initiative.
According to Muthoni, the government is also intensifying enforcement efforts against illicit tobacco trade and the sale of tobacco products to minors.
In addition, a multi-sectoral task force has been established to address the growing threat posed by emerging nicotine products.
She said the government is pursuing legal reforms through the proposed Tobacco Control Amendment Bill, 2024, which seeks to regulate new nicotine products and strengthen penalties for violations.
“The Government remains committed to protecting children and youth from nicotine addiction and safeguarding public health,” Muthoni said.
She called on Kenyans to support efforts aimed at reducing tobacco consumption and preventing nicotine addiction, particularly among the younger generation.
“Together, let us build a healthier, tobacco-free Kenya,” she added.
World No Tobacco Day is observed annually on May 31 to raise awareness about the health risks associated with tobacco use and to encourage governments and communities to strengthen tobacco control measures.
